We won the Espolòn pitch with the Ride the Rooster global brand platform, an idea that challenges the velvet ropes and ego of premium tequila. To bring it to life, we built Ramón and Guadalupe from scratch for the screen, transforming the brand’s illustrated bottle characters into larger-than-life personalities. Together, they crash exclusive spaces and make room for everyone.
360 Global Campaign for North America, Italy, Mexico, and Australia.